The Intersection of GenAI and Real Business Value

Mark Kasdorf a serial entrepreneur and founder of Forge, joins today’s conversation on the transformative power of generative AI in traditional industries. Mark previously founded Intrepid, a pioneering mobile agency that he successfully scaled to a $25 million exit with Accenture. 

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Mark explains Forge’s approach to addressing real-world challenges in the trades, from recruiting and training Gen Z workers to equipping them with AI-enabled tools to replace fossil fuel-dependent systems. He shares how Forge integrates generative AI into its processes, such as using GPT-4-powered systems to gather job-site feedback and improve efficiency. 

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Mark also highlights how AI and extended reality (XR) will transform trades by combining human expertise with AI-guided solutions. From AI-powered glasses to systems capable of managing complex tasks, he predicts a future where technology amplifies human capabilities rather than replacing them. 

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The insightful conversation also addresses concerns about workforce skepticism of AI and emphasizes the importance of integrating AI into existing processes to drive efficiency and business growth.

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Tune in to discover genAI’s potential to not only transform individual industries but also redefine the way businesses operate in an increasingly tech-driven world.

“I think in the next three years, we will see AI capable of guiding you to do anything that's within your hard skills and take off 100% of the problem-solving load.” ~  Mark Kasdorf 

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In This Episode:

• Applying Generative AI in business
• The Bluon tool for HVAC contractors
• Build vs. buy: the AI dilemma
• How GenAI is transforming the trades
• Human judgment in AI-driven trades
• AI for skilled labor transformation
• Addressing workforce skepticism of AI’s role
• Harnessing AI for business growth or development

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